Blueprint for the Perfect Facebook Post

by | 17 Jan, 2019 | How To, Infographics

Sure, anyone can jump onto facebook and write a post, but by tweaking a few components you can increase your engagement tenfold. Check out our infographic with some tips on how to boost your engagement!

Post Copy

Keep your copy short and tone of the post personal. Limit it to 90 characters or make sure your URL link appears in the first 90 characters.

Target Your Post

For posts relevant to a specific country or language, target your post to those users.

Timely Promotion

Boost your post as a sponsored story within the first 24 hours to reach a greater % of your fans.

Tip: Crop your image to square to work best as an ad unit

Mobile First

Close to 70% of fans will see your wall posts on a mobile device.

Tip: Use simple imagery, short copy, yes/no questions and short video for 1-click interaction on mobile.

Measuring Success

Use the “Engaged Fans” metric on your insights page to measure which posts work best.

Monitor the “Talking About Us” metric on your page to see how your page is doing overall and compared to similar brands.


Posting is just the start. Stay engaged with the conversation by adding a question or comment on the conversation.

Upload an Image

Upload an image at least 300×300 pixels large

Tip: Use high impact imagery or photos with colors like red and orangery close ups of people. Avoid using logos.

Call to Action

Include a URL in your post copy. Drive deeper into Facebook or to a blog or external web page.

Tip: shorten your URL link with a url shortening service.