Background
Our client, a respected, well-known real estate agent in Marbella, uses the Milenio Plus API to populate their website with Costa del Sol property data. They already have a nice front-facing property search connected to the Milenio Plus property API which allows visitors to filter down their properties by area, type and other criteria.
Challenge
The client actively engages in PPC and SEO campaigns in order to get property leads and needed an easy way to be able to create landing pages but without the complicated building of individual pages each time. So for example, if they wanted to promote “Villas in Marbella”, they want to be able to quickly create pages with a list of Villas in Marbella where the visitor can view, click through and make an enquiry. Prior to our solution, the client would spend/waste a lot of valuable time manually building landing pages.
Solution
Our solution was to create a customised plugin we call “Custom Landing Pages Helper Plugin” which essentially helps the client easily create customised landing pages but at the same time allows SEO friendliness via friendly URLs, compatibility with Yoast SEO plugin, customised texts and integration into XML site maps.
Our solution allows them to create a landing page within minutes, allowing them to focus on more important aspects of their marketing.
The plugin allows the client to select Milenio property reference numbers and populate the landing page with those reference numbers, making it very easy to build custom landing pages for any property type they please.
1. The client creates a new Landing page post within the WordPress admin
2. They add a main title which is the header of the page (the H1)
3. They add some intro text to explain to the visitor what the page is about (this also helps SEO)
4. They add some Milenio reference numbers to the page via a custom repeater field
5. They can further SEO optimise the page using Yoast SEO
Then, the settings created by the client talks to our plugin, which in turn sends a request to the Milenio API system which sends back an array of data which we convert to a landing page layout.
Technologies Utilised
- WordPress
- PHP
- Milenio Property API (Costa del Home)
Post Written by Craig Edmonds
Craig co-owns JUCRA Digital and brings a rich background in hospitality and finance. Transitioning from finance, he embarked on a sabbatical to Marbella, Spain in 2000 and has since made a significant shift into web design and wordpress development. Residing in Marbella ever since, Craig thrives on the dynamic challenges of the internet, has a strong affinity for WordPress, and is an enthusiast of Cpanel.