Making a lasting impression on your customers is crucial for enduring business relationships. While attracting new customers is essential, the real opportunity lies in leaving a memorable impact post-purchase or signup.
Focusing on your initial interaction is key to securing a prominent place in your customers’ minds.
Here are effective tactics to ensure your customers remember you:
- Welcome Email – Welcome emails are pivotal in your communication strategy. They boast high open rates and often serve as the customer’s first real interaction with your business. Utilize these emails to greet new customers, introduce your brand, and prepare them for what’s to come.
- Custom Video Messages – The rise of online personalization has opened new avenues for customer engagement. Using tools like Bonjoro (link: Bonjoro), you can send personalized video greetings. Just a simple message from your smartphone can make your new customers feel genuinely welcomed.
- One-on-One Calls – For high-value projects or more intimate customer relationships, a personal call can be invaluable. It’s a chance to understand your new clients better and address any queries they might have, fostering a deeper connection.
- In-Person Greetings – Often overlooked, in-person welcomes are vital. Whether you’re interacting in a retail environment or at the customer’s location, taking a moment to personally acknowledge and thank them can lay the groundwork for a strong, ongoing relationship.
- Personalized Offers – The period immediately following a purchase is an opportune time to encourage a second sale. Tailor offers to new customers that complement their initial purchase. This not only promotes repeat business but also paves the way for them to become loyal advocates of your brand.
Post Written by Craig Edmonds
Craig is one of the owners of JUCRA Digital and reigns from a hospitality and finance background, however, fell into web design and development in 2000 after leaving the world of finance to go on a sabbatical in Marbella, Spain where he has been ever since. Craig really loves the challenge of the internet, digs WordPress and loves Cpanel.