Making a lasting impression on your customers is crucial for enduring business relationships. While attracting new customers is essential, the real opportunity lies in leaving a memorable impact post-purchase or signup.
Focusing on your initial interaction is key to securing a prominent place in your customers’ minds.
Here are effective tactics to ensure your customers remember you:
- Welcome Email – Welcome emails are pivotal in your communication strategy. They boast high open rates and often serve as the customer’s first real interaction with your business. Utilize these emails to greet new customers, introduce your brand, and prepare them for what’s to come.
- Custom Video Messages – The rise of online personalization has opened new avenues for customer engagement. Using tools like Bonjoro (link: Bonjoro), you can send personalized video greetings. Just a simple message from your smartphone can make your new customers feel genuinely welcomed.
- One-on-One Calls – For high-value projects or more intimate customer relationships, a personal call can be invaluable. It’s a chance to understand your new clients better and address any queries they might have, fostering a deeper connection.
- In-Person Greetings – Often overlooked, in-person welcomes are vital. Whether you’re interacting in a retail environment or at the customer’s location, taking a moment to personally acknowledge and thank them can lay the groundwork for a strong, ongoing relationship.
- Personalized Offers – The period immediately following a purchase is an opportune time to encourage a second sale. Tailor offers to new customers that complement their initial purchase. This not only promotes repeat business but also paves the way for them to become loyal advocates of your brand.
Post Written by Craig Edmonds
Craig co-owns JUCRA Digital and brings a rich background in hospitality and finance. Transitioning from finance, he embarked on a sabbatical to Marbella, Spain in 2000 and has since made a significant shift into web design and wordpress development. Residing in Marbella ever since, Craig thrives on the dynamic challenges of the internet, has a strong affinity for WordPress, and is an enthusiast of Cpanel.