Facebook Ads Case Study for UK Financial investment product (I.S.A's - Independant Savings Accounts)How we generated 1,489 leads for a financial ISA Product on a spend of €25,000 over a course of 4 months aimed squarely at the UK market. Leads started off at €18-€25 but after tweaking lowered them to €10.40 per lead and a combined overall campaign cost per lead of €16.84. Success!
First the Testimonial
First read through the testimonial below to find out how satisfied the client was with the work we did. Then read on further below to see some of the results attained.
Cost Per Lead
We were asked to make a lead generation campaign for one of our UK investment clients who were offering an ISA product to UK residents. The idea was to generate an influx of leads for their telesales team.
We initially created a landing page which faired well but the cost per lead was around €18.50 – €25.00 (still well below the industry average cost per lead) but we felt we could squeeze more so we switched to lead ads and leads dropped down to €10.40 whilst still maintaining the quality.
The Facebook Ad
The lead magnet used was to encourage users to download a free ISA guide giving the little known tips to allow people to increase the value of their ISA portfolio.
The Landing Page
When we kicked off the campaign we started with a regular landing page which was converting at 7.5% with average cost per lead of €18.50 – €25.00 which we were concerned slightly with as we are used to lower cost per lead on property case studies in the region of €10.00. So we switched to lead form ads and cost came down.
The Lead Form Ad
We found that switching to the lead ad system the conversion rate was between 21% – 27% and the average cost per lead dropped to €10.40.
A total of 1,489 leads were generated in total with average overall cost per lead of €16.84.