Facebook Ads

Facebook ads is an indispensable way to generate warm leads, build your mailing list or send people to buy your products.
See PricingSee F.A.Q

What are Facebook Ads?

Facebook run a very powerful ad platform and show ads to their user base of over 2 Billion users. Thats a lot of INTERESTED eyes!

Ads can be targeted towards different demographics, for example if you wanted to target dog lovers between the ages of 35-60 or people living in the UK interested in investment.

There are literally hundreds of filters to choose from to allow you to reach your preferred audience to maximum effect.

Why use Facebook ads for your business?

Fine-Tuned Targeting

Facebook offers a plethora of targeting and retargeting options so you can show your ads to a narrowly defined audience – demographic, location, behaviours, lookalike audiences and more are available.

Large Mobile Audience

Mobile traffic is important as smartphone penetration continues to increase and 4G data networks expand. Plenty of people break up their work day by glancing at their phones for some social media time, giving you access to your mobile audience.

Extensive Analytics

Facebook doesn’t skimp on analytics and reporting for ad performance. This data visibility helps us adjust campaigns as needed, instead of finding out it wasn’t effective after the fact.

Improved Brand Awareness

Facebook users check their newsfeed multiple times per day, giving your preferred audience repeated exposure to your ads. Your ad’s continued visibility helps you build trust, and also creates opportunities for retargeting in the future.

Pricing for Facebook ads management

The pricings listed below are our fees for managing facebook ads. You will need to also consider a suitable monthly budget on top of the management fee, whatever you can afford. Ad spend can be topped up at anytime.

* The setup fee is a one time fee when we set up your account for the first time. If you add more campaigns then there is no more setup fees due.
** Our contracts are not long term, however we do ask clients to provide us with 30 days cancellation so in reality the minimum contract length is 2 months.

Frequently Asked Questions about Facebook Ads Management

Please browse the faq’s here and if you have any questions, please pop us an email.

Why do you charge a setup fee?

Setting up your account is not a two click matter. There is quite a few steps to clear before we can launch your campaign in the correct manner and in order to keep your monthly fees as low as we can, we charge a one off set up fee to get you full ready for doing campaigns on Facbeook.

Here is just a few things we have to go through:

– Get your Facebook Business Manager account setup
– Confirm that we have agency access to your Facebook Page
– Confirm we have agency access to your Facebook Business Manager
– Configure your billing settings in Business Manager
– Connect Facebook forms up to our systems so we can send the leads via email
– Create your account on our landing page system
– Make sure we have high res version of your logos and if not redraw them
– Create your account in ManyChat
– Create first campaigns and receive sign off on all assets

Typically the man hours for the above can take between 8 – 16 hours over the course of a week.

*Do you charge a setup fee for each new campaign?

No. The setup fee is a one off fee when you join us and that fee covers all the work to set up everything for you.

If you decide to upgrade and add more campaigns, there is no additional set up fees due.

Does your management fee include ad spend?

You need to budget ad spend in addition to our management fee as our management fee is paid to us for a “done for you” service as we will take care of everything from ad copy, images, landing page designs, reporting, analysing, handling facebook support queries etc. 

For example, if you have the small package then the cost per month is €250 + VAT which you pay to JUCRA as the management fee and then you need to budget ad spend which is paid directly to Facebook.

So if you budgeted €50 a day for a 15 day campaign then this would be your costs:

Facebook Management: €250 + VAT (this is paid directly to JUCRA)
Facebook Ad Spend: €750 (this is paid direct to Facebook and includes VAT as facebook does not charge VAT)
Total Monthly spend on Facebook: €1,090.

How much should I budget for ad spend?

This can depend from industry to industry however we would recomend allocating at least €50 a day per campaign.

Does the remarketing include google remarketing?

Firstly, to understand a little about “remarketing”, please view this short video here: https://www.jucra.com/en/what-is-remarketing/

With our facebook management packages, in addition to your main campaign(s) if you choose to, we will create a “remarketing” campaign within your facebook ad account which “remarkets” your brand to facebook users on the facebook platform. We will generate a “facebook ads pixel” which is a javascript snippet which we will install on any landing pages we create for you (we will also provide that pixel code for you to install on your web site, so that your web site visitors will see the remarketing ad when they visit facebook). This is so that anyone who sees your ad or landing page and does not convert to a lead will be shown the ad again in the hope they convert to a lead.

Its important to undertand that the facebook remarketing ads is not the same as the google “retargeting” ads because google remarketing/retargetting is a completely different ads platform.

If you wanted theremarketing/retargetting working on the google platform where ads follow your clients around the web pages they visit then you would need to also sign up for one of our google ad packages as listed here: https://www.jucra.com/en/marketing/ppc/adwords/

The most important question is the one you never ask!

Have any questions? We will be happy to hear from you so please feel free to get in touch.

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