Facebook Messenger vs Email (Infographic)
Email has been around for a long time and many businesses have used email effectively to build their business. However now there is a new marketing tool called Facebook messenger chatbot. In our infographic below you will find a few comparisons on how facebook messenger chatbot weighs up against traditional email.Messenger vs Email – What are the Advantages? (Infographic)
With a captive audience of over 1.8 Billion users, 1.2 Billion of them active monthly on facebook messenger, it’s no surprise that facebook messenger is a very attractive marketing tool. Add to that the automated bot functionality and integration available to more advanced users, facebook messenger is a powerful marketing tool.
Below we have complied a few of the advantages of facebook emssenger over traditional email marketing.
Facebook Messenger | Traditional Email |
CUSTOMER OPT-IN 1 Click Messenger is one-click subscription and no spam folder. | +3 Clicks Type in email, click submit and confirm email |
CAMPAIGN SEQUENCINES/TIMINGS Instant From click-to-messenger ads, you can send more messages in the next 10 seconds, 10 minutes, 10 days, whenever you want. | Days or Weeks You need to wait days or weeks before delivering another email to revent inbox fatigue and spam. |
PERSONALIZED LEAD GENERATION Immediate Generation & Demographic Insights Gain a new subscriber when a user leaves a comment on your facebook page. Gain demographic insights about subscribers. | Slower generation & no demographic insights. You get a name and an email address. A phone number if you are very lucky. |
OPEN RATES Open Rate average 80-85% Customers can instantly engage in live chat, which helps to close. | Open Rate average 15-20% Customers are still clicks away from purchase. |
RETARGETING Faster Your leads are already on facebook. | Slower Must gather customer intel from various apps and analytics. |
Want to Discuss Facebook Messenger Chatbots?
If you are a business owner interested in jumping ahead of the competition with a high converting facebook messenger chatbot, then feel free to contact us for a quick call.