What is Google Adwords?
Search engine advertising is one of the most popular forms of PPC (Pay Per Click).
It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
For example, if we bid on the keyword “Digital Marketing,” our ad might show up in the very top spot on the Google results page.
Why use Google Adwords for your business?
Google Adwords allows you to put your business in front of a person searching for your product or service. The intent to buy or use your service exists making these potential clients incredibly valuable.
Large Mobile Audience
Mobile traffic is important as smartphone penetration continues to increase and 4G data networks expand. Plenty of people break up their work day by glancing at their phones for some social media time, giving you access to your mobile audience.
Google doesn’t skimp on analytics and reporting for ad performance. This data visibility helps us adjust campaigns as needed, instead of finding out it wasn’t effective after the fact.
Improved Brand Awareness
Google users check usually check google search multiple times per day, giving your preferred audience repeated exposure to your ads. Your ad’s continued visibility helps you build trust, and also creates opportunities for retargeting in the future.
Want to Discuss Google Ads Management?
If you are a business owner interested in generating quality leads, or a way to handle the leads you currently have, then feel free to contact us for a quick call.