What's so Great About WordPress?

We have tried and tested all manners of CMS systems and found WordPress to be the best all rounder for business websites, membership systems, e-commerce and custom builds.
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Why We Use WordPress and Why You Should Too

by | 7 Dec, 2019 | Latest News, Online Marketing

WordPress is a Heavy Hitter

WordPress has become the 800-pound gorilla in the world of Content Management Systems (CMS), and for good reason.

WordPress’ unique combination of user-friendliness, customisability, expandability, flexibility, and robustness have pushed it to the top of its field.

While competitors do exist, and are certainly worthy of your consideration, they don’t have the popularity and mass appeal of the WordPress CMS.

Here’s why we always use WordPress when we work with our clients and why it will deliver on your every expectation.

Large Companies Use WordPress

People are creatures of habit. Admittedly, this is a cliché, but it’s undeniably true. We like what we’ve seen in the past, and the unfamiliar sometimes puts us off. This is why Wordpress’ popularity is a huge asset. WordPress users have access to tens of thousands of different themes and site structures, there’s no doubt that your website visitors at some point have experienced a Wordpress site before without realising it.

The users of sites as diverse and popular as TechCrunch, Variety, and The New Yorker may not know that they’re using Wordpress, but they are. The CMS provided by Wordpress is adaptable and powerful enough for even some of the largest and most sophisticated websites running today.

WordPress Market Share. It’s big.

We should note that Wordpress’ massive popularity has not been achieved illegitimately. Wordpress is not Windows, climbing to the top of its field thanks to pre-existing market dominance. Wordpress achieved its market share organically, by giving its users what they wanted, when they wanted it. Starting out as a blogging platform, Wordpress slowly expanded its feature-set, allowing users to access a full-fledged Content Management System over time.

Immense Popularity

WordPress’ immense popularity is proof positive that it has created a Content Management System for everyone, rather than just people in a particular niche or specialisation.

Further, its CMS is well-suited to those who lack advanced web and internet capabilities.

So, if you’ve hired a web designer to do the hard work for you with Wordpress, you can be assured that you’ll be able to follow along, stay up-to-speed, and contribute as necessary as your website comes into being.

Helping Hands

A final perk to Wordpress’ ubiquity is the presence of a huge online community of friendly users who are willing to lend a helping hand when you’ve got a question or issue.

While your designer should obviously be your first stop when you’ve got a query about a website issue (and he or she will be happy to help), you can always also reach out to the millions of people who have made WordPress their online home.

At least one person in that legion of fans is bound to have the answer you’re looking for.

Access Analytics, Data & Statistics

Data is the lifeblood of any functional web-based organisation. Knowing how many people visited your website, how long they stayed, what page they entered on, what page they left on, and which links they clicked are just some of the hundreds of pieces of information you’ll need access to if you want to make your website a success.

With easy to use charts and graphs, you can monitor your website’s traffic, observe trends, and gather the information you need to make necessary adjustments.

Perhaps even more importantly, Wordpress integrates seamlessly with Google Analytics with plugins such as Google Analytics Dashboard, MonsterInsights, ExactMetrics or Enhanced Ecommerce Google Analytics Plugin

Google Analytics is a powerful data analysis tool that allows you to capture granular information about the behavior and performance of your website, both in real-time and historically.
All you need to do is plug your Google Analytics API key into the Wordpress interface and the data will start flowing into the Google Analytics system.
From there, you can build reports and dashboards, include and exclude data you find important or unimportant, and collect the information you’ll need to fine tune your website’s performance.

Long term this will help you save money by being able to track data usage and make informed decisions about where to invest your marketing budget and get more bang for your buck.

WordPress is Expandable and Customisable

WordPress offers its users tens of thousands of different themes and packages to customise their website however they choose. As if that wasn’t enough, each of these themes, in the hands of a skilled web designer, can be further customised and enhanced to deliver exactly the website that you were looking for. From graphic artist portfolios to law firm landing pages, the available range of Wordpress themes is truly impressive.

WordPress also offers thousands of different “plug-ins” that can be used to enhance and expand the usability of any given website.

Looking for functionality that allows for online appointment bookings? There’s a plug-in for that.

Looking for a plug-in that can manage and monitor the different ad programs running on your pages? You can find that as well.

Of course, to get these plug-ins perfectly integrated and functioning seamlessly with the rest of your website can sometimes take a little bit of coding knowledge.

But that’s why you hire a web designer: to handle the messy stuff.

WordPress is Search Engine Friendly

Search engine optimisation (or “SEO,” for short) has become all the rage in the past few years. And that’s for good reason. SEO allows people to find your website by improving your placement on search engines like Google.

This ability has become even more important as competition has increased and the internet has become a much more crowded marketplace.

Wordpress has fantastic internal search engine optimisation tools that integrate with the rest of its content creation and management tools. But where it really shines is in the integration with the powerful Yoast SEO plug-in. This beautiful piece of software takes all the guesswork out of search engine optimisation and allows you to build a page that search engines can actually find and deliver to their users.

WordPress Handles Rich Media

WordPress has come a long way from its humble blogging beginnings. Like your site’s visitors, Wordpress has become all about different kinds of media. Video, images, and PDFs for whitepapers are all compatible with Wordpress’ basic site editor.

This functionality is more important than ever since your site’s visitors have become an extremely demanding bunch.

This isn’t 2005 anymore.

Visitors expect a media-rich experience fully integrated with the structure of the overall website. WordPress can deliver this sort of experience. In fact, in the hands of the right web designer, the richness of the user experience is unsurpassed.

Out of the Box Collaboration Tools

Collaboration between web designer and client is only possible when the platform upon which they cooperate allows for seamless communication and teamwork. WordPress delivers just such a platform.

With options for multiple admins and users, different levels of permissions and access, and internal communications tools, you’ll be able to allow your web designer the access that he or she needs while ensuring that your employees, partners, and collaborators are kept in the loop.

At the same time, you won’t be giving anyone access beyond what they should have, thereby ensuring your security and safety.

WordPress has Great Security


WordPress is not safe

Many non-Wordpress developers will claim that Wordpress is not a secure CMS. What they fail to mention, however, is that all CMS systems, out-of-the-box, present some form of security issue.

It takes a skilled developer and web host to “lock down” WordPress so that it becomes safe in the online environment, but also remains flexible enough that it functions as a working website for your end-users.

JUCRA Digital specialises in Wordpress security and, during design, follows a multi-point security check. This includes a secure install of Wordpress . In addition, unlike even some of the most popular web hosts, JUCRA performs daily backups of your site going back 12 months so, in the event of a security issue, your site can be brought back online immediately while our team investigates.

We also provide web application firewalls in the form of imunify360 which protects your WordPress site from malicious attacks and code injections. We also provide Cloud Linux, which fences your WordPress site from other sites on the same server.

When it comes to WordPress security, JUCRA Digital has you covered!

WordPress Development Costs are Lower

Due to Wordpress’ extreme popularity, many web designers and consultants use its suite of tools to deliver great results to clients. As a result, competition amongst that group has pushed prices down to very reasonable levels. Typically, web designers who use Wordpress charge less than those using other Content Management Systems.

Yes, it’s possible to find Joomla or Drupal developers who charge very reasonable prices but they are harder to find than their Wordpress-using peers and, should it become necessary to change web designers, you’ll find it more difficult to make a switch to someone new without breaking the bank.

Wrapping Up

Hopefully you now understand that our choice to work with Wordpress is a well-founded one. Over the years, we’ve found that its combination of functionality and usability deliver the best results for our clients, whatever industry they happen to be in. Whether you’re focused on security, scalability, or customisability, WordPress provides a basis for a phenomenal website perfectly suited to your needs.

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