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Differences Between Cold, Warm and Hot Leads There is still a massive confusion amongst clients and marketers about what is regarded as a cold lead, warm lead and hot lead. Here we try and explain as simply as possible the differences between them. Looking for HOT...
Facebook Ads Case Study for Black Friday Competition This case study is an overview of some PPC work we have done for a client who has a 4 star hotel on the Romanian and Estonian border and wanted to do a 7 day competition to offer up to 30 rooms on Black Friday and a...
Difference Between Google Adwords and Facebook Ads One of the biggest differences between Google and Facebook Ads is search intent. Google searchers are specifically looking for something while Facebook users are shown ads based upon their interests. Whereas Google...